Michelin Corporation Coming to Main Street
The Greenville-based Michelin North America will soon have a closer community connection in downtown Greenville. The corporation is creating the Michelin on Main which will be located in the Riverplace developement across the street from Falls Park.
The venue will offer Michelin-branded merchandise, such as watches, maps and guides, as well as interactive displays of Michelin's heritage. There will also be events held and advise on tires will be offered.
"Our primary goal with Michelin on Main is to help us connect even more closely with the community, Michelin families and our consumers," said Jim Micali, chairman and president of Michelin North America. He also stated, that "with this public space in the exceptionally vital and growing downtown, we now will be able to interact with our community and with visitors to Greenville in a direct, meaningful way."
Michelin North America employs more than 8,000 South Carolina workers . It has had a presence in the Upstate since 1975.
Greenville Mayor Knox White stated that, "It's another great addition for retail. That's a priority." "But's it's more, educational as well as retail. It will be another must-see destination."
