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Magnolia: Not Your Average New York City Bakery


Visiting Magnolia Bakery is not just about shopping for a cake; it's truly an event.

Magnolia Bakery, New York CityPeople from around the world - including groups of patient New Yorkers - line up every day to purchase one of the bakery's signature cupcakes, made fresh by intense bakers who rarely crack a smile. Magnolia Bakery worker, NYCIn fact, there's even a sign in the window discouraging customers from interacting with them. Now those are some serious cupcakes.

At Magnolia Bakery, the turn-out is so huge, there's even a guy working the door. For a second, you might think you're entering a trendy nightspot. The only thing missing is a velvet rope. No wonder why "Sex and the City" filmed an episode here.
While there are no velvet ropes (yet), there are velvet cakes - red velvet ones to be exact. But the main draw here are undoubtedly the cupcakes. They're moist, colorful and at $1.75 each, entirely reasonable by New York City standards. Customers are instructed to box their own cupcakes, but remember - if you touch 'em, you have to buy 'em.
According to the gentleman working the door on the evening of my last visit, there really isn't a difference between cupcakes - only the color of the icing. I opted for a lavender-colored cupcake and I must say, I've had better. While it was generally fresh, the frosting was rather flavorless. For a safer bet, stick with the chocolate.

To me, the real standout is Magnolia's peanut putter pie - an absolute delight for anyone who grew up on Reese's peanut butter cups.

Magnolia Bakery's peanut butter pie

The pie even contains fragments of the famous candy bar, as well as a creamy mousse and crunchy crust. It's truly a splurge, but well worth-it every once in a while. We New Yorkers can't always live on tofu and egg whites.

(Magnolia Bakery is located at 401 Bleecker St, Phone # (212) 462-2572).




3 Responses to “Magnolia: Not Your Average New York City Bakery”

Dee Kay Says: January 18th, 2007 at 9:04 pm

Mmm, peanut butter pie. Who could resist? Velvet ropes, daily lines out the door? Puleeze! Only in New York...

newyorkblogger17 Says: January 22nd, 2007 at 11:18 pm

For the last couple of months, the lines here have been lunatic every time I walk past. Only heaven knows why this place is so famous for its cupcakes, which are perfectly adequate but perfectly ordinary.

Everything else, though, is magnificently homemade--the kind of stuff your mother used to make, IF she was the best baker in the county and people fought over her contributions whenever your church had a bake sale.

My own favorites are the red velvet cake and the german chocolate cake. If you want a cake, icebox pie, or anything else for a party or other occasion, order it at least two weeks ahead of time.

nancy carides Says: August 21st, 2009 at 12:29 pm

next month is my daughter's 21th birthday and she loves the cupcakes from
MAGNOLIA'S I would to surprise her. I wanted to find out if you provide same day shipping/delivery. Please reply.

thanks
nancy carides

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