The Lounge At The Hudson Hotel, NYC
Boutique hotels around the world are positioning themselves as “lifestyle” hotels. The concept of lifestyle branding suggests that a hotel can embody the values and aspirations of a group or culture. A successful lifestyle brand speaks to the “core identity” of its customers, each of whom have their own sense of self based on their background. The lifestyle hotel provides a powerful supplement to this core identity by allowing the individual to publicly associate themselves with the hotel’s identity.
New York City’s Hudson Hotel on 58th Street is self styled as the embodiment of the lifestyle hotel.
“Urban adventure, daredevil design, and true affordability meet in Hudson, the ultimate lifestyle hotel for the 21st century…Hudson is a brilliant reflection of the boldness and diversity of the city – the quintessential New York hotel…Hudson is the next generation of Cheap Chic – stylish, democratic, affordable, young at heart and utterly cool…[Hotel Site]“
Although we’re not sure exactly which lifestyle element the Hudson Hotel lounge, featured above, is trying to appeal to - it does capture the essence of eclectic-cool-weird-chic.
HotelsByCity [Hotels in New York City] [New York City Travel Guide]
